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About Sundance Travel Group

The Sundance Travel Group, a subsidiary of Latif group, is a leading brand in the Egyptian local real estate, touristic investment and development industry that works as a Tour Operator and a Local DMC.

It also plays a supporting role in the promotion and marketing of the investment portfolio worldwide of the Latif Group brands like Rixos, Ritz Carlton and Tirana Hotels in Sharm El Sheikh and the North Coast of Egypt.

With an investment volume of approximately 3-Billion USD; LATIF Group is one of the leading brands in the Egyptian real estate and tourism industry.

Rebels at heat we refuse to conform our thinking to traditional expectations. We are people who constantly challenge the status quo.



The Sundance Travel Group, powered by LATIF Group, is the Leisure Destination Partner of ITB Buyers Circle & Speed Networking 2017.



Our Vision

‘To deliver top-notch integrated signature projects to holidaymakers, who appreciate a well-balanced value for money as well as culture, history, and comfort that will not only influence the way people stay in our resorts, but the way tourists enjoy our projects

 To be a front-runner in Egypt’s tourism sector


Our Mission

Welcoming back tourists to the Red Sea in Egypt, and attracting even more tourism activity to the North Coast in the Mediterranean Sea.

The group is focused on creating modern infrastructure that goes beyond conventional stay, changing people’s way of life.

Concept of teamwork: Close-Up of hands business team showing unity with putting their hands together.

Our passion

At the heart of our pledge lies the determination to redefine real estate and touristic development, while retaining our tradition and culture at the same time.

Sundance Travel Group is dedicated to undertaking huge hospitality signature projects. Delivering high-end hotels, exceptional experiences, and unmatched quality; the group is committed to providing its services with great attention to every detail that matters to travelers from all over the world.

Our Team

Latif Group operates a team of highly-qualified pioneers who refuse to compromise on quality, value, style, and service.

Each member of our team is committed to delivering solid construction principles with aesthetic charm, creative architecture, and high-end finishing that sets an appealing outside appearance.